Limited Edition packaging for Ballantine's
Bring to life the Orchard Fruit pinches in the Ballantine’s blend
Brief: "Limited Edition Signature Flavour - ‘Orchard Fruits’"
Concept of the project: "How the tasting pinches are brought to life in a contemporary manner"
2019 / Talenthouse
The Ballantine's Brand Team
1- The colors and the curvilinear form aim to evoke the mixture of flavors in our mouth, like a rich and complex composition, with its sweetness, unctuousness, and the velvety character of the peach. All of them are represented through shapes and colors: The spiral with its shape represents the feminine side, the softnessa and the sweetness. With the dark background we try to show the masculine side; which consists basically in the whiskey itself, old aged maturation. To sum up, my design aims to display a beverage that is not only the old fashioned whiskey but also a new flavour with a spark of sweetness and bitterness to give a little twist to the classical whiskey on the rocks.
2- It represents syrups and concentrated juices, with all the small nuances (Represented with the small strokes and colors). Those syrups are floating inside a warming blend of some 21 years old whiskies that give a truly impressive and intense flavor. An explosion of flavor transported directly to our mind.
3/4- It reflects the transition of the flavors inside the mouth; from the most bitter touches to the sweetest ones, a transition that alters our senses. A drink capable of reflecting the passage of time through its transition of flavors, within a game where colors bring the sensation of the fruits' sweetness.